How to Market Your iOS App on Reddit Without Losing Your Mind [Proven Methods]

Marketing on Reddit can be intimidating. People can hide behind anonymity and sometimes, they're not exactly the nicest. But don’t worry, I’ve got some tips that can help you dodge the worst of it and get some high quality traffic to your app.

Why Even Bother with Reddit?

According to Business of Apps, Reddit had 850 million monthly active users in 2023. It has become the forum of the internet. Chances are, if someone's looking for something, they might just stumble upon a thread about it on Reddit. If your app can solve a problem, you want to be part of that conversation.

Reddit is also awesome for SEO. Google loves Reddit, so if you're active there, you might get some extra love from search engines too.

Create Your Own Subreddit

I went ahead and made a subreddit for my app, Itemlist. It’s where I can post updates, share tips, and chat with users. Being in charge means you can keep the trolls out and make sure the vibes stay good.

Listen to Keywords Relevant to Your app

There's this cool tool called F5Bot where you can set up alerts for specific keywords that pop up on Reddit. It’s totally free! Monitoring keywords lets you engage directly with users who are already interested in your app’s niche. When someone mentions something related to your app, jump into the conversation and throw in a friendly word about your app. Just make sure your comments are genuine and not just spammy plugs.

Find relevant Google search results

Have you noticed that Google often highlights Reddit links in its top search results? In recent years, Reddit posts have become more prominent in Google search, offering a unique way to promote your app organically.

Start by identifying relevant SEO keywords for your app. For example, if you’re developing a budgeting tool, keywords like “budgeting app” or “expense tracker” can be effective starting points. Search these terms on Google and look for Reddit threads in the results. When you find a relevant discussion, consider adding a thoughtful comment that mentions your app as a potential solution. If your comment adds genuine value, it’s likely to stay up, bringing new visibility and potential users to your app.

This approach has significantly boosted the traffic I receive from Reddit.

Post on r/iosapps

I tried posting about Itemlist on r/iosapps in March 2024, and guess what? It actually led to a bunch of new downloads. If you haven’t posted there yet, definitely give it a shot. Just read up on their rules first so you don’t step on any toes.

Ready to Dive Into Reddit?

Now you are ready to conquer Reddit! Try out these tricks and drop a comment to let me know how it went. I’d love to hear about your own Reddit experiments in the comments.

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