July might have felt slow for me personally, but it brought a surprising boost to my app business. I took some time off to recharge, taking advantage of the summer to relax and step away for a few weeks. Despite the downtime, my business delivered unexpected results.

Summer Vacation

I spent my vacation in Novalja, a beautiful coastal town on the island of Pag in Croatia, where my ancestors are from. Novalja is known for its pristine beaches, crystal-clear waters, and world-renowned party clubs, making it a favorite summer destination for tourists from around the globe. It was the perfect place to unwind and reconnect with nature while reflecting on the year so far.

July Revenue: A Major Surge

Though I wasn’t focused that much on work, July brought a significant surprise, a 127% increase in revenue compared to June. Revenue jumped from $429 in June to $974 in July. This surge likely coincided with the vacation season when people had more time to manage and organize their homes, leading to increased engagement with my app.

MMR Comparison

The Monthly Recurring Revenue (MRR) also saw a strong upward trend, growing by 18.27%, from $197 in June to $233 in July. This steady climb reflects consistent customer satisfaction and retention, helping to ensure a more reliable stream of income.

Active Subscribers on the Rise

In addition, the number of active subscribers increased by 19.19%, climbing from 99 in June to 118 in July.

Final Thoughts

Even while I was on vacation, the business experienced a remarkable uptick, reinforcing the benefits of building a sustainable model that can grow while you’re away. The significant gains in revenue, MRR, and active subscribers provide a strong foundation for the rest of the year.