Shipping indie software from Croatia. Writing on the indie path, dev craft, SaaS and app marketing, the lifestyle. And the occasional DJ side quest.
Generating fully localized App Store screenshots with Claude Code and Codex: the complete Itemlist set across 14 storefronts, review gates that caught real bugs, and my only job was feedback.
Agents doing everything is the expensive, slow version of automation. The SaaS that survives puts the boring work in code, spends tokens only on judgment, and becomes the tool other people's agents call.
Fable is the best AI model I've used and the most expensive, double Opus. When the free window ends, you pay by the token. Here is how I cut its cost per turn by nearly a third without giving up the model.
Anthropic put Fable, their priciest model, free on Claude Max. I let it loose on my own sites and asked Claude Code what it cost. About a thousand dollars.
A year of freelance, a move home from Munich, and a pivot from iOS apps to web SaaS. Back to full-time indie, this time with a co-founder.
November and December were all about Black Friday. Discover why this shopping season is a goldmine for indie developers and how you can make the most of it.
After a successful summer peak, revenue saw a significant dip in September. Fortunately, it rebounded in October, driven by expanded localization efforts.
August was a great month for Itemlist. Localization is paying off (Germany leads the jump), and I’m prepping the app for iOS 18 with App Intents.
Took July off for a vacation in Novalja. Despite the downtime, Itemlist revenue jumped 127%, from $429 to $974.
A quiet groundwork month. Most of June went into prep for Itemlist’s localization update. The highlight: I hired a part-time freelancer to help ship faster.
May was an exciting month for my app business, filled with several exciting developments.
After March’s revenue surge, April brought a drop back to baseline. The bigger story: Itemlist got accepted into Setapp Mobile’s EU launch.
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