[Indie Dev Diary #2] April 2024 - Back to Reality and Setapp Mobile Opportunity

[Indie Dev Diary #2] April 2024 - Back to Reality and Setapp Mobile Opportunity


2 min read


After a surprisingly high surge in revenue from Itemlist in March, April has brought a return to reality. As expected, monthly revenue has dropped. Despite this, March was a great month for my business due to a new opportunity for Itemlist to join Setapp Mobile in the EU. Let's take a deeper look at the results from March.

March to April: A Look at the Revenue

Revenue Comparison - April 2024

In April, revenue dropped by 36% compared to March, from $605 to $383. However, this is still better than the revenue in February, which was $337.

MMR Comparison

MRR Comparison - April 2025

Monthly Recurring Revenue (MRR) grew from $143 in March to $182 in April. This growth was driven by an increased number of new monthly subscriptions, which contribute significantly to MRR growth but less to monthly revenue.

Number of Active Subscribers

The number of active subscribers grew from 68 in March to 85 in April, marking a 25% increase. This growth is promising.

New opportunity: Setapp Mobile in the EU

Despite underwhelming revenue stats, April was a significant month for my business. A new opportunity to join Setapp Mobile in the EU emerged. After learning about this opportunity from Florian, I applied to join.

If you haven't heard of Setapp yet, it's like Netflix for macOS apps. You pay a monthly subscription and get access to hundreds of high-quality apps without paywalls and ads. Notable apps included with Setapp are CleanMyMac X for cleaning your Mac and Bartender for customizing your menu bar. You can try Setapp for free with this link.

After the EU's Digital Markets Act (DMA) required Apple to allow alternative app stores, new opportunities arose. Setapp announced their alternative marketplace on iOS in the EU called Setapp Mobile. Itemlist has been part of Setapp Mobile since its inception.

Setapp Mobile's invite-only beta launched on May 14, 2024, and will officially launch in the next few months. If you have an iOS app and would like to see it on Setapp Mobile, fill out this form to apply.

As we look forward to the official launch of Setapp Mobile, the future holds exciting potential for Itemlist. Stay tuned for more updates on my journey.